Campbell+M+1

Campbell, M. (Oct 2007). This is your life 2.0 (in translation). //AdMedia,// 22, 9. p. 10 (1). Retrieved April 25, 2009 from Gale.

Short article covering the third annual Second Life Convention. Quotes both the excitement and draw people have to Second Life, as well as the founder's fear that it is being overhyped too early. Finally, the article mentions that over 85% of avatars that have been created have been abandoned by their creators. Quotes Wired Magazine's Frank Rose that investors using SL get little in return for their investment. Mentioned Marketing Week's confirmation of this idea.